The Great American...... -.Off .

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For the past couple of weeks, our little local food co-op has been having a run-in with Corporate America. I could tell the tale, but perhaps you'd like to click on this link to hear what the NATIONAL NEWS COVERAGE has to say.

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I couldn't help weighing in, nor can I resist sharing my thoughts with you, dear readers. What follows is a copy of my letter to the heads of General Mills and Pillsbury:

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Dear Mr. Sanger and Ms. Chugg:

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Regarding the recent unauthorized use of your Bake-Off trademark by the Potsdam (N.Y.) Community Co-op and the subsequent threat made against them by your legal department, I say a resounding GOOD FOR YOU!!!

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Just because these country rubes want to have a baking contest to raise money for a local food pantry does not give them the privilege of using your time-honored and esteemed trademarked phrase. Corporate America must stand tall, General Mills must protect itself, and I am happy to know that your legal team is on the ball and ready to throw all of their expertise in the way of this shameful usurpation of your brilliant trademark.

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Even more disgraceful than these simple folks trying to make a few dollars to help the needy (obviously at General Mills' expense) is the fact that even though your attorneys have succeeded in intimidating the Co-op into changing the name of their annual charity bake-off to a Baking Contest, they have not been able to control the sentiments of the many residents of northern New York who have taken to calling the event The General Mills Fuck-Off! Have they no shame?

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I am buoyed by my belief that the noble cause shall win in the end. General Mills must stop the Co-op's use of your sacred, patented phrase. Failure to do so will cause a domino effect: first the Co-op; next, the local 4-H Clubs will be Baking-Off; and then - heaven forbid - the local Humane Society will be doing it. From there, your sales will slump, your profit margin narrow, and your stock will begin to tumble. Had your legal team been less vigilant, it would be frightening to consider all of the consequences.

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For your courage and nobility, you will be in my thoughts each time I gaze lovingly at a frozen tube of Pillsbury cookie dough. Fight on, Mr. Sanger and Ms. Chugg, and God bless America.

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Sincerely,

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And here is a photo of the business posing the terrible threat to Mr. and Ms. Doughboy: Go ahead and click on the link below the picture for a more intimate look at the Bake-Off.

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......................The Potsdam Co-op

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